Journal of the American Institute of Graphic Arts AIGA. 1968 
Direction Magazine Cover. 1939
Don’t try to be original; just try to be good.
PAULA Rand
AIGA. “Variations on a Theme – Fifty Years of Graphic Arts in America”. 1966
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
paul Rand
